Campaign Manager Assessment Answers 2021

Google Campaign Manager Assessment Answers

Exam Name: Campaign Manager Certification Assessment

Exam URL: https://skillshop.exceedlms.com/student/path/8638-campaign-manager-certification-exam

Campaign Manager Certification Assessment Answers 2021

Campaign Manager Certificate Exam Solutions

Marketing professionals use Google’s Ad campaigns to accomplish their brand’s goals and run their ads. Marketers who want to accomplish these goals should manage the campaigns and make changes if the ads do not work. In addition to allowing you to manage your campaigns, Google provides the platform. You can use it to manage all your campaign requirements. Google Skillshop has designed a course called Campaign Manager Certification Course to teach the marketers about this management tool.

About the Campaign Manager Certification Course

It is designed for experienced digital marketers who have a thorough understanding of how advertising campaigns are set up and run. Marketing managers will learn about how to set up a Campaign Manager during this course at Skillshop. You will gain a deeper understanding of the following elements:

  • The best way to check your Ad performance
  • Setting campaign goals and implementing them in the manager
  • Make sure your ads are delivered in the way you want them to be.
  • Examine your advertising traffic
  • A manager needs to be changed in order to produce better results.

After you study the module, Google will give you a test to assess your knowledge. Upon passing the exam, you will receive a certificate recognizing your expertise in Campaign Management.

The motive behind proving the Campaign Manager Certificate Exam Solutions

In order to ensure that you practice the latest questions asked during the Campaign manager certification exam, we are providing you with the most recent questions. With 100% accuracy, experts are providing the answers to these questions along with their solutions. Please do not use this as a cheat sheet for the exam and attempt it on your own.

During your whole practice session, we invite you to contact us if there is any discrepancy. Our best wishes go out to you as you prepare for your exam.

Number of questions – 69

  1. When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?
  2. What cost model only calculates cost for impressions measured as viewable by Active View?
  3. When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?
  4. For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?
  5. If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?
  6. What does an “execution channel” represent in the Planning process?
  7. What attribution model uses Floodlight data from both attributed and non-attributed conversions?
  8. In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)
  9. Cross-environment conversion methodology takes into account what data sources?
  10. What timezone is used in Data Transfer (DT) timestamps for impression and click files?
  11. What ad setting limits the number of times that ad can be shown to a particular user?
  12. When using a placement media cost cap, what will happen once the cap is reached?
  13. Which functionalities are available to manage conversion data using the API? (select two)
  14. When a “plan” is executed in Planning, what information is pushed to Campaign Manager?
  15. What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?
  16. In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)
  17. Where would purchased inventory for a campaign be entered in Campaign Manager?
  18. Which three workflows can be used to make bulk edits? (select three)
  19. What report tracks Floodlight attribution in Reporting?
  20. What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?
  21. Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?
  22. What report in Report Builder shows the number of unique users who have interacted with ads?
  23. What is the more cost-effective way to restrict ads served to a specific geographic region?
  24. What settings are required to give a user reporting access for a single advertiser?
  25. To set ad status to “active,” which two objects must be assigned to an ad?
  26. What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?
  27. Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?
  28. If a publisher serves a placement tag after the campaign end date, what ad will serve?
  29. What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?
  30. What action can be taken to select which columns appear in the trafficking interface?
  31. What are two Video Verification metrics? (select two)
  32. Counters and Total Interactions metrics are available for which type of creatives?
  33. Which two methods measure impressions served in a mobile app? (select two)
  34. What object in Campaign Manager is equivalent to a creative in Display & Video 360?
  35. The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)
  36. To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?
  37. Where are Campaign Manager and Display & Video 360 linked?k
  38. When would a VPAID asset be used?
  39. What happens when a user meets the frequency cap for an ad?
  40. Which information can be extracted from the data in the Verification tab? (select two)
  41. What targeting rules display an ad to users who have viewed a product, but not purchased it?
  42. In which two tags can the keyword macro (%k) be added? (select two)
  43. What is required to track mobile app conversions using Floodlight tags?
  44. What data is provided in Video Verification?
  45. What report shows how long it takes for a customer to convert after interacting with an ad?
  46. When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?
  47. What feature can be used to combine log-level impression and click data for a custom reach analysis?
  48. At what level can landing pages be managed across campaigns?
  49. When is an impression counted in Reporting?
  50. What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?
  51. Which metric is NOT available in Data Transfer?
  52. What is the limit to retrieve log data from a Data Transfer Google Bucket?
  53. What Floodlight conversion counting method would report the first visit for each user within a given day?
  54. Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?
  55. Which two methods count impressions on site-served creatives? (select two)
  56. What are two benefits of using the INS tag? (select two)
  57. Paid search dimensions in Report Builder are compatible with what metric?
  58. What are three benefits of using Internal Redirect tags? (select three)
  59. Which two tabs in Reporting provide access to viewability data? (select two)
  60. What section within a Floodlight activity’s settings allows users to add publisher tracking tags?
  61. What counting method tracks the number of sales made or items purchased?
  62. What level is used to calculate conversions if the lookback window differs between objects?
  63. At what level can landing pages be set, so they are the same across multiple ads?
  64. What must a Floodlight tag include to capture product data alongside a conversion?
  65. When assets are added to an existing creative, where will these updates be reflected?
  66. The Insights tab in Reporting shows the view performance against which three goals? (select three)
  67. Which two features may be used to log additional information about a click? (select two)
  68. Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)
  69. Which conditions must be true in order to designate an advertiser as a “child”?

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